RESUMEN
BACKGROUND: Nurses have been overlooked as autonomous healthcare providers due to an inaccurate image which projects them as caring and trusted, yet lacking in influence and autonomy. It is important for nurses to understand the image their profession wishes to convey, how the image falls short, and what can be done to improve it. PURPOSE: To examine responses of Registered Nurses (n = 286) describing factors influencing nursing's inconsistent brand image. METHODS: Qualitative data were thematically coded, analyzed, and grouped into eight influencing factors. FINDINGS: Factors contributing to nursing's inconsistent image included: variety of education/credentials, image not a priority, lack of leadership development, lack of professionalism, portrayals in the media and online, patients' personal experiences, treatment by other professional colleagues and gender role assumptions. DISCUSSION: A strong brand image could dispel outdated and inaccurate views while communicating new visionary leadership which aligns with priorities for the nursing profession.
Asunto(s)
Actitud del Personal de Salud , Competencia Clínica/normas , Rol de la Enfermera/psicología , Enfermeras y Enfermeros/psicología , Atención de Enfermería/normas , Profesionalismo/normas , Adulto , Femenino , Humanos , Masculino , Persona de Mediana Edad , Investigación CualitativaRESUMEN
A nurse leader who is president of the Twin Cities Chapter of Black Nurses Rock, the largest minority nursing association in the country, recounts her journey to professional nursing and the leadership positions and experiences that have been the most passionate part of her career.
Asunto(s)
Negro o Afroamericano/psicología , Enfermería en Salud Comunitaria/estadística & datos numéricos , Empatía , Liderazgo , Enfermeras Administradoras/psicología , Atención de Enfermería/psicología , Personal de Enfermería/psicología , Adulto , Negro o Afroamericano/estadística & datos numéricos , Actitud del Personal de Salud , Femenino , Humanos , Masculino , Persona de Mediana Edad , Enfermeras Administradoras/estadística & datos numéricos , Atención de Enfermería/estadística & datos numéricos , Personal de Enfermería/estadística & datos numéricos , Estados UnidosRESUMEN
The progress made over the past 50 years in disease-directed clinical trials has significantly increased cure rates for children and adolescents with cancer. The Children's Oncology Group (COG) is now conducting more studies that emphasize improving quality of life for young people with cancer. These types of clinical trials are classified as cancer control (CCL) studies by the National Cancer Institute and require different resources and approaches to facilitate adequate accrual and implementation at COG institutions. Several COG institutions that had previously experienced problems with low accruals to CCL trials have successfully implemented local nursing leadership for these types of studies. Successful models of nurses as institutional leaders and "champions" of CCL trials are described.