RESUMEN

The present study identifies investment in Africa's cultural and creative industries (CCIs) as one of the strategic moves in the right direction for achieving sustainable development across the African continent. Cultural and creative industries (CCIs) offer an alternative approach to development through their wealth creation potential, socioeconomic development, employment opportunities, and promotion of cultural diversity. Nevertheless, CCIs are yet to feature categorically as a development strategy, owing to their many challenges, as indicated by the study. The study submits that partnerships under the Belt and Road Initiatives (BRI) could offer an alternative source of mobilizing support for CCIs, as the BRI is a development framework with robust financing, infrastructure, and human resources development. However, it will require the pragmatic support of policymakers to leverage BRI and boost the expansion of CCIs in Africa.