RESUMEN

In the present era, the rapidly growing social media trends of the digital age have the potential to affect the psychological well-being of individuals. In this context, understanding how Social Media Addiction (SMA) interacts with various factors is important to understanding its potential impact on individuals' psychosocial health. In particular, the prevalence of SMA and its strong relationship with important variables such as anxiety, depression, stress, academic self-efficacy, general belongingness, and life satisfaction have received considerable attention from researchers and the society. This research aims to address the relationship between SMA and these variables in a holistic manner. The research further explored the relationship between life satisfaction and depression, anxiety, academic self-efficacy, and general belongingness. The research is based on a study conducted with 616 students (388 female and 228 male; 17-32 age range) at a state university in the Southeast of Turkey. Personal information form, Smartphone Addiction Scale, Depression Anxiety Stress Scale, Academic Self-Efficacy Scale, General Belongingness Scale, and Life Satisfaction Scale were used as data collection tools. Using a structural equation modeling approach, the research not only examined the significant relationships but also examined the mediating and moderating effects in more detail. According to the research results, SMA significantly affects academic self-efficacy, general belongingness, depression, stress and anxiety. Academic self-efficacy and general belongingness both impact life satisfaction. However, SMA does not have a significant effect on life satisfaction. Moreover, it is revealed general belongingness play effective roles in the relationship between SMA and life satisfaction. As a result of the research, it was revealed that gender plays a moderating role in the relationship between SMA and life satisfaction. It has been observed that gender has a moderating role in the relationships between academic self-efficacy, general belongingness, depression, anxiety and stress and life satisfaction. Conversely, there is no moderating influence of gender on the impact of SMA on academic self-efficacy, general belongingness, depression, anxiety, or stress. Consequently, the relationships between SMA and other variables play an important role in understanding their effects on individuals' mental health.