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Objective: This study provides a first approach to the use of the Multiple-Choice Procedure in social media networks use, as well as empirical evidence for the application of the Behavioral Perspective Model to digital consumption behavior in young users in conjunction with a methodology based on behavioral economics. Participants/methods: The participants were part of a large university in Bogotá, Colombia, and they received an academic credit once they completed the online questionnaire. A total of 311 participants completed the experiment. Of the participants, 49% were men with a mean age of 20.6 years (SD = 3.10, Range = 15-30); 51% were women with a mean age of 20.2 years (SD = 2.84, Range = 15-29). Results: Among the total participants, 40% reported that they used social networks between 1 and 2 h a day, 38% between 2 and 3 h, 16% for 4 h or more, and the remaining 9% used them for 1 h or less per day. The factorial analysis of variance (ANOVA) allowed us to identify a statistically significant effect of the delay of the alternative reinforcer, that is, the average crossover points were higher when the monetary reinforcer was delayed 1 week, compared to the immediate delivery of the monetary reinforcer. There was no statistically significant effect of the interaction between the magnitude of the reinforcer and the delay time of the alternative reinforcer. Conclusions: This study supports the relative reinforcing value of an informational reinforcement consequence such as social media use, which is sensitive to both the magnitude of reinforcement and the delay in delivery as individual factors. The findings on reinforcer magnitude and delay effects are consistent with previous research that have applied behavioral economics to the study of non-substance-related addictions.
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Descuento por Demora , Medios de Comunicación Sociales , Masculino , Humanos , Femenino , Adulto Joven , Adulto , Conducta de Elección , Refuerzo en Psicología , ColombiaRESUMEN
RESUMEN Dada la carencia de lineamientos únicos o estandarizados para las revisiones sistemáticas de la literatura en el campo de la administración, este artículo hace una recopilación de información sobre las pautas de publicación en revistas indexadas y estándares internacionales para analizarlas y tener un panorama más amplio frente a las guías o requerimientos que se deben seguir para la publicación de Revisiones Sistemáticas de Literatura (RSL) en el campo de la administración. La estrategia metodológica contempló la búsqueda y selección de estándares internaciones para Revisiones Sistemáticas, el análisis de las pautas de las revistas que publican RSL en el campo de la administración halladas a partir de una búsqueda sistemática y la comparación de los estándares y las pautas de las revistas. CLASIFICACIÓN JEL A29, M10, Y20.
ABSTRACT In management there is a lack of unique or standardized guidelines for systematic reviews of the literature. This article compiles information on the publication guidelines in indexed journals in management and international standards to analyze them. This gives a broader panorama about the guidelines or requirements to be followed for the publication of Systematic Literature Reviews (SLR) in the field of administration. The methodological strategy included the search and selection of international standards for Systematic Reviews, the analysis of the guidelines of the journals that publish SLR in the field of management and administration found from a systematic search and the comparison of the standards and guidelines of the journals. JEL CLASSIFICATION A29, M10, Y20.
RESUMO Dada a falta de diretrizes únicas ou padronizadas para revisões sistemáticas de literatura no campo da administração, este artigo compila informações sobre diretrizes de publicação em revistas indexadas e padrões internacionais a fim de analisá-las e ter uma visão mais ampla das diretrizes ou requisitos que devem ser seguidos para a publicação de Revisões Sistemáticas de Literatura (SLR) no campo da administração. A estratégia metodológica contemplou a busca e seleção de padrões internacionais para Revisões Sistemáticas, a análise das diretrizes das revistas que publicam SLR no campo da gestão encontradas a partir de uma busca sistemática e a comparação dos padrões e das diretrizes das revistas. CLASSIFICAÇÃO JEL A29, M10, Y20.
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PURPOSE: Problematic smartphone use has been associated with negative effects in work and school environments. This study proposes the application of a behavioural economics perspective to establish whether heavy smartphone users show a tendency to devalue the consequences of their behaviour in the long term. To address this proposition, the study sought to establish how an objective measurement of usage time of smartphones and apps might help to predict, firstly, participants' choice behaviour and, secondly, their perceived dependence levels. DESIGN/METHODOLOGY/APPROACH: An objective measurement of the usage time of smartphones and apps was conducted over four weeks (N = 560 data points), and a computer-based intertemporal choice task and the Spanish version of the Smartphone Addiction Inventory (SPAI) were applied. The participants were twenty undergraduate college students. FINDINGS: Although the usage time of devices and apps failed to predict the choice behaviour, a correlation was found between the total usage time of smartphones and WhatsApp and Facebook apps and users' dependence level. On the other hand, dependence had a positive effect on the average selection of the impulsive choice. ORIGINALITY/VALUE: This paper proposes the application of a behavioural economics perspective to explore the relationship between objectively measured usage time of smartphone and apps, choice behaviours in an intertemporal task and users' perceived dependence levels. This allows us to consider an alternative to the traditional psychiatric approach in an environment of increasing access to and use of mobile digital platforms.
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RESUMEN El propósito de esta investigación fue analizar la actividad científica que ha girado en torno al marketing experiencial, a partir de una Revisión Sistemática de Literatura cuya ventana de observación fue el periodo comprendido entre el 2000 y el 2019. La ecuación de búsqueda arrojó 236 documentos en Scopus y 309 en Web of Science, que una vez depurados resultaron un total de 522 documentos. Para visualizar la información, se utilizó la herramienta VoSViewer lo que permitió representar las relaciones existentes, así mismo, se hizo uso del software Tree of Science (ToS) para determinar la jerarquización genealógica de la literatura científica. Los resultados muestran cuáles son los antecedentes, los temas de interés para los académicos, los países con mayor trayectoria de investigación en el área y las redes de trabajo colaborativo, así como, los autores y estudios más relevantes en este campo y las tendencias del marketing.
ABSTRACT The purpose of this research was to analyse the scientific activity that has revolved around experiential marketing, based on a Systematic Literature Review whose window of observation was the period between 2000 and 2019. The search equation yielded 236 documents in Scopus and 309 in Web of Science, which, once refined, resulted in a total of 522 documents. In order to visualize the information, the VoSViewer tool was used, which allowed the representation of existing relationships, and the Tree of Science (ToS) software was used to determine the genealogical hierarchy of the scientific literature. The results show which are the background, the topics of interest for the academics, the countries with more trajectory of research in the area and the networks of collaborative work, as well as, the authors and more relevant studies in this field and the tendencies of the marketing.
RESUMO O objetivo desta pesquisa foi analisar a atividade científica que tem girado em torno do marketing experiencial, com base numa Revisão Sistemática da Literatura cuja janela de observação foi o período entre 2000 e 2019. A equação de pesquisa resultou em 236 documentos em Scopus e 309 em Web of Science, que, uma vez refinados, resultaram num total de 522 documentos. Para visualizar as informações, foi utilizada a ferramenta VoSViewer que permitiu a representação das relações existentes, e o software Árvore da Ciência (ToS) foi utilizado para determinar a hierarquia genealógica da literatura científica. Os resultados mostram quais são os antecedentes, os temas de interesse para os acadêmicos, os países com mais trajetória de pesquisa na área e as redes de trabalho colaborativo, bem como os autores e estudos mais relevantes neste campo e as tendências do marketing.
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ABSTRACT This paper aims to identify the factors that influence the perceived quality of service for continuing higher education in online learning environments. To that end, a quantitative descriptive study, which was applied to 4,735 students in continuing higher education courses, who were given a self-administered scale online. The instrument was constructed considering the following factors: teaching skills, teachers' attitudes and behavior administrative and support team, the navigation platform, curricula, and the organization of courses for continuing education. The results show that the scale of perceived service quality for continuing virtual education from the students' perspective is a two-dimensional construct. The first factor includes administrative support, content, educational aspects, and the interface, which constitute virtual education facilitators. The second factor involves the teaching skills necessary to guide a online learning course. The findings contribute to decisions in the management and development of continuing online learning, whose growing demand warrants a review of ways to satisfy users, allowing the modality to be viewed with a more positive perception. JEL CLASSIFICATION: 21, M30.
RESUMEN Este estudio tiene como objetivo identificar los factores que influyen en la calidad de servicio percibida para la educación superior continua en entornos de aprendizaje virtuales. Con ese fin, se realizó un estudio cuantitativo descriptivo, con una muestra de 4,735 estudiantes de cursos de educación superior continua, a los que se les aplicó un cuestionario en línea. El instrumento se construyó teniendo en cuenta los siguientes factores: habilidades de enseñanza, actitudes y comportamiento de los maestros, equipo administrativo y de apoyo, la plataforma de navegación, planes de estudio y la organización de cursos para la educación continua. Los resultados muestran que la escala de calidad de servicio percibida para la educación virtual continua desde la perspectiva de los estudiantes es una construcción bidimensional. El primer factor incluye el apoyo administrativo, el contenido, los aspectos educativos y la interfaz, que constituyen facilitadores de la educación virtual. El segundo factor involucra las habilidades de enseñanza necesarias para guiar un curso de aprendizaje en línea. Los hallazgos contribuyen a las decisiones en la gestión y el desarrollo del aprendizaje en línea continuo, cuya creciente demanda justifica una revisión de las formas de satisfacer a los usuarios, lo que permite ver esta modalidad de aprendizaje con una percepción más positiva. CÓDIGOS JEL: 21, M30.
RESUMO O objetivo deste estudo é identificar os fatores que influenciam a qualidade de serviço percebida para o ensino superior continuado em ambientes virtuais de aprendizagem. Para tanto, foi realizado um estudo quantitativo descritivo, com uma amostra de 4.735 estudantes de cursos superiores de ensino superior aos quais foi aplicado um questionário online. O instrumento foi construído considerando os seguintes fatores: habilidades de ensino, atitudes e comportamento dos professores, equipe administrativa e de apoio, plataforma de navegação, planos de estudo e organização de cursos para educação continuada. Os resultados mostram que a escala de qualidade de serviço percebida para a educação virtual na perspectiva dos estudantes é uma construção bidimensional. O primeiro fator inclui suporte administrativo, conteúdo, aspectos educacionais e a interface, que são facilitadores da educação virtual. O segundo fator envolve as habilidades de ensino necessárias para orientar um curso de aprendizado on-line. Os achados contribuem para as decisões na gestão e desenvolvimento da aprendizagem online contínua, cuja demanda crescente justifica uma revisão das formas de satisfação dos usuários, o que nos permite enxergar essa modalidade de aprendizagem com uma percepção mais positiva. CLASSIFICAÇÕES JEL: 21, M30.