RESUMEN
In order to identify the areas of priority for a systematic evaluation of a campaign for improving the access to ophthalmologic care--"Keep an eye on your vision", occurred in the state of Goiás in 2004, an evaluability assessment was conducted by means of interviews with key-informants and document analysis. A logical model was developed for providing dimensions and criteria for evaluation. This framework was submitted to a panel of experts using the Delphi method. The results revealed that the campaign was sufficiently structured to allow for systematic evaluations. Differences in the interpretation of the objectives and of the target population of the campaign between the experts were verified. Problems related to accessibility and effectiveness indicated these components as priorities for evaluation. The authors discuss the relevance of evaluability assessment as a preliminary stage for the evaluation of programs.
Asunto(s)
Estudios de Evaluación como Asunto , Oftalmopatías/prevención & control , Promoción de la Salud , Accesibilidad a los Servicios de Salud , Brasil , Humanos , OftalmologíaRESUMEN
Com o objetivo de identificar as áreas prioritárias para avaliação sistemática da Campanha "De Olho na Visão", voltada para a ampliação do acesso à atenção oftalmológica ocorrida no estado de Goiás em 2004, realizou-se um estudo sobre sua avaliabilidade por intermédio da realização de entrevistas com informantes-chave e de análise documental. Elaborou-se um modelo lógico do qual foram derivados dimensões e critérios para avaliação. Submeteram-se esses critérios a um comitê de especialistas através da técnica de Delphi. Os resultados revelaram que a campanha encontrava-se estruturada o suficiente de modo a permitir a realização de avaliações sistemáticas a seu respeito. Verificou-se diversidade na compreensão acerca dos objetivos e da população-alvo, entre diferentes profissionais. Problemas relacionados com acessibilidade e efetividade indicam essas dimensões como áreas prioritárias para avaliação. O estudo também funcionou como uma pré-avaliação, gerando recomendações relacionadas com a logística. Os autores discutem a relevância da realização de estudos de avaliabilidade como etapa preliminar para a realização de avaliação de programas.
In order to identify the areas of priority for a systematic evaluation of a campaign for improving the access to ophthalmologic care - "Keep an eye on your vision", occurred in the state of Goiás in 2004, an evaluability assessment was conducted by means of interviews with key-informants and document analysis. A logical model was developed for providing dimensions and criteria for evaluation. This framework was submitted to a panel of experts using the Delphi method. The results revealed that the campaign was sufficiently structured to allow for systematic evaluations. Differences in the interpretation of the objectives and of the target population of the campaign between the experts were verified. Problems related to accessibility and effectiveness indicated these components as priorities for evaluation. The authors discuss the relevance of evaluability assessment as a preliminary stage for the evaluation of programs.