RESUMEN
Health insurance companies have an interest in understanding what factors may lead to positive word-of-mouth (WOM) from consumers. This research identifies factors that influence positive WOM about health insurance firms. Using data collected from 425 insurance policy holders, we find influential factors vary depending on the purchase source. Significant factors identified in the study that influence positive word-of-mouth include service quality, plan satisfaction, and plan type (individual vs. family). Further, claim count, preferred information source, and deductible levels also affect the spread of positive WOM differently among purchase sources. The study concludes with a discussion of implications and future research.
Asunto(s)
Comunicación , Comportamiento del Consumidor , Seguro de Salud , Satisfacción del Paciente , Adulto , Deducibles y Coseguros/economía , Femenino , Humanos , Seguro de Salud/economía , Seguro de Salud/organización & administración , Internet , Masculino , Persona de Mediana Edad , Encuestas y CuestionariosAsunto(s)
Conservadores de la Densidad Ósea/efectos adversos , Difosfonatos/efectos adversos , Enfermedades Maxilomandibulares/inducido químicamente , Osteonecrosis/inducido químicamente , Antiinfecciosos Locales/química , Antiinfecciosos Locales/uso terapéutico , Profilaxis Antibiótica/estadística & datos numéricos , Clorhexidina/química , Clorhexidina/uso terapéutico , Etanol/análisis , Humanos , Oxigenoterapia Hiperbárica/economía , Enfermedades Maxilomandibulares/terapia , Osteonecrosis/terapia , Oxidantes Fotoquímicos , Ozono/uso terapéuticoRESUMEN
Dentists typically are first exposed to panoramic imaging during radiology class while in dental school but understanding the advantages and disadvantages of this imaging technique requires experience. This article reviews the basic concept of panoramic imaging, its history and development, and the advantages and disadvantages of this imaging technique, particularly as they relate to temporomandibular disorders.