RESUMEN
Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a survey to gain knowledge on customer experience in a crowded train station. We investigated the utilization of mobile eye tracking in ascertaining customers' perception of the train station environment and analyzed the effect of a signalization prototype (visual pedestrian flow cues), which was intended for regulating pedestrian flow in a crowded underground passage. Gaze behavior, estimated crowd density, and comfort levels (an individual's comfort level in a certain situation), were measured before and after the implementation of the prototype. The results revealed that the prototype was visible in conditions of low crowd density. However, in conditions of high crowd density, the prototype was less visible, and the path choice was influenced by other commuters. Hence, herd behavior appeared to have a stronger effect than the implemented signalization prototype in conditions of high crowd density. Thus, mobile eye tracking in combination with observation and the survey successfully aided in understanding customers' perception of the train station environment on a qualitative level and supported the evaluation of the signalization prototype the crowded underground passage. However, the analysis process was laborious, which could be an obstacle for its practical use in gaining customer insights.
RESUMEN
In previous research, microsaccades have been suggested as psychophysiological indicators of task load. So far, it is still under debate how different types of task demands are influencing microsaccade rate. This piece of research examines the relation between visual load, mental load and microsaccade rate. Fourteen participants carried out a continuous performance task (n-back), in which visual (letters vs. abstract figures) and mental task load (1-back to 4-back) were manipulated as within-subjects variables. Eye tracking data, performance data as well as subjective workload were recorded. Data analysis revealed an increased level of microsaccade rate for stimuli of high visual demand (i.e. abstract figures), while mental demand (n-back-level) did not modulate microsaccade rate. In conclusion, the present results suggest that microsaccade rate reflects visual load of a task rather than its mental load.
RESUMEN
Understanding our visual world requires both looking and seeing. Dissociation of these processes can result in the phenomenon of inattentional blindness or 'looking without seeing'. Concomitant errors in applied settings can be serious, and even deadly. Current visual data analysis cannot differentiate between just 'looking' and actual processing of visual information, i.e., 'seeing'. Differentiation may be possible through the examination of microsaccades; the involuntary, smallmagnitude saccadic eye movements that occur during processed visual fixation. Recent work has suggested that microsaccades are post-attentional biosignals, potentially modulated by task. Specifically, microsaccade rates decrease with increased mental task demand, and increase with growing visual task difficulty. Such findings imply that there are fundamental differences in microsaccadic activity between visual and nonvisual tasks. To evaluate this proposition, we used a high-speed eye tracker to record participants in looking for differences between two images or, doing mental arithmetic, or both tasks in combination. Results showed that microsaccade rate was significantly increased in conditions that require high visual attention, and decreased in conditions that require less visual attention. The results support microsaccadic rate reflecting visual attention, and level of visual information processing. A measure that reflects to what extent and how an operator is processing visual information represents a critical step for the application of sophisticated visual assessment to real world tasks.