RESUMEN
Promoting conservation on rented farmland is a challenge for stakeholders working with non-operating landowners (NOLs) and tenant farmers (operators). We conducted an online survey to identify stakeholders who engage with NOLs, and understand how their positioning as 'intermediaries' could be leveraged to help bridge the NOL-operator communication gap. A majority of identified stakeholders/intermediaries worked in government agencies, university extension, law firms, or farm management companies. Intermediaries believed that NOLs trusted them for several conservation activities, however, they believed that NOLs were more influenced by operators than by intermediaries. The message that engaging in conservation can help preserve the farm for future generation was perceived to be influential in motivating NOLs. Our findings suggest the need for a holistic approach to engage NOLs by accounting for trust in and influence of intermediaries and operators, and the salience of conservation messages and messaging when promoting conservation behaviors on rented farmlands.
Asunto(s)
Conservación de los Recursos Naturales , Agricultores , Humanos , Granjas , Encuestas y Cuestionarios , Comunicación , AgriculturaRESUMEN
Midwest corn producers face inherent risks in their daily operations and incorporate risk-management strategies to reduce uncertainty; among these, crop insurance has dominated the agricultural landscape for decades. Previous research on conservation adoption has primarily examined the impact of individual-level characteristics on adoption, yet little is known about the impact of external factors, such as crop insurance. Using a mixed-methods approach, we conducted semi-structured interviews and a multi-state survey to determine if crop insurance requirements limit cover crops and/or conservation tillage adoption for Midwest corn producers. Our findings indicate that crop insurance requirements are not a barrier to adoption. Rather, crop insurance and conservation practices serve unique - not contradictory - roles in Midwest producers' operations and are used simultaneously. Future research should continue to identify and seek solutions for external barriers to broadly increase adoption rates.