RESUMEN

Societal resources (e.g. recreational facilities, free online information, healthy food retail) are consistently found to be important facilitators for healthy eating. In the current research, we propose that healthy eating is not only facilitated by the actual available support in society, but equally well by individuals' subjective perception on how helpful the provided support truly is. We refer to the latter as "perceived societal support" and examine how this influences healthy eating. Across two experimental studies, we observe that perceived societal support positively affects healthy eating: People who perceive the available support as helpful are more likely to choose healthy food over unhealthy food (study 1) and consume less from an unhealthy food product (study 2) compared to people who perceive the available support as less helpful. These findings do not only contribute to existing literature on societal support and healthy eating behavior, but also provide important policy implications.

Asunto(s)

Dieta Saludable , Preferencias Alimentarias , Humanos , Alimentos , Conducta Alimentaria , Ingestión de Alimentos

RESUMEN

This article synthesizes recent findings on antecedents of healthy eating. We discuss consumer-related and environment-related forces that influence consumers' healthy food choices and emphasize the duality of these forces so that they can facilitate but also prevent healthy eating. Specifically, our review documents how consumer lay beliefs, goals, and habits shape eating patterns. We further document the impact of environment-related forces on healthy consumption-focusing on intervention strategies and environmental changes (i.e., the trend towards online retail channels). Finally, we discuss three salient tensions (i.e., an innate craving for unhealthy food, a focus on single decisions, and a selective focus on self-control dilemmas) that emerge when taking a holistic view on existing research.

Asunto(s)

Dieta Saludable , Preferencias Alimentarias , Ansia , Conducta Alimentaria/psicología , Preferencias Alimentarias/psicología , Humanos , Mercadotecnía

RESUMEN

A large stream of literature found that individuals who experience financial strain are particularly concerned about their present needs-that is, they are more likely to choose smaller immediate payoffs over larger future payoffs. In contrast, some recent findings suggest that financially constrained individuals may be more concerned about future needs instead (e.g., they are relatively more likely to invest in long-lived durables than in short-lived experiences). We propose that the use of traditional intertemporal choice tasks has made prior studies overly sensitive to the myopia-inducing effects of financial constraint. These tasks typically offer a choice between receiving a smaller payoff in the present versus a larger payoff in the future. Across three studies, we observe that, as long as some immediate payout is guaranteed, financially constrained individuals are as likely as nonconstrained individuals to accept a delay for a larger payoff. These findings qualify prior demonstrations of the myopic effects of financial constraint and suggest that the traditionally used choice paradigm might not accurately capture time preferences, particularly for financially constrained individuals. Furthermore, they provide possible interventions for those interested in reducing the myopia of financially constrained individuals who are facing all now versus all later decisions.