RESUMEN
We explored the possibility of a general brightness bias: brighter pictures are evaluated more positively, while darker pictures are evaluated more negatively. In Study 1 we found that positive pictures are brighter than negative pictures in two affective picture databases (the IAPS and the GAPED). Study 2 revealed that because researchers select affective pictures on the extremity of their affective rating without controlling for brightness differences, pictures used in positive conditions of experiments were on average brighter than those used in negative conditions. Going beyond correlational support for our hypothesis, Studies 3 and 4 showed that brighter versions of neutral pictures were evaluated more positively than darker versions of the same picture. Study 5 revealed that people categorised positive words more quickly than negative words after a bright picture prime, and vice versa for negative pictures. Together, these studies provide strong support for the hypotheses that picture brightness influences evaluations.
Asunto(s)
Afecto , Estimulación Luminosa , Percepción Visual , Adulto , Bases de Datos Factuales , Femenino , Humanos , MasculinoRESUMEN
Recent work suggests that people evaluate target stimuli within short and flexible time periods called evaluation windows. Stimuli that briefly precede a target (forward primes) or briefly succeed a target (backward primes) are often included in the target's evaluation. In this article, the authors propose that predictable forward primes act as "go" signals that prepare target processing, such that earlier forward primes pull the evaluation windows forward in time. Earlier forward primes may thus reduce the impact of backward primes. This shifting evaluation windows hypothesis was tested in two experiments using an evaluative decision task with predictable (vs. unpredictable) forward and backward primes. As expected, a longer time interval between a predictable forward prime and a target eliminated backward priming. In contrast, the time interval between an unpredictable forward primes and a target had no effects on backward priming. These findings suggest that predictable features of dynamic stimuli can shape target extraction by determining which information is included (or excluded) in rapid evaluation processes.
Asunto(s)
Reconocimiento Visual de Modelos , HumanosRESUMEN
Action orientation is a volitional mode that promotes flexible self-regulation of emotional and motivational states; state orientation represents the conceptually opposite volitional mode that promotes fixation on (particularly negative) emotional and motivational states (Kuhl & Beckmann, 1994a). The present research investigated the link between action versus state orientation and implicit emotion regulation under demanding conditions. After inducing a demanding context, action-oriented participants displayed reduced affective priming effects of negative primes relative to state-oriented individuals (Studies 1-3). Action versus state orientation did not moderate affective priming effects of positive prime words (Studies 1-3). Effects of action versus state orientation emerged only for a limited number of trials (Study 2) and were reversed under low-demanding conditions (Study 3). These findings support the notion that implicit emotion regulation is closely linked to volitional action control.