RESUMEN
We investigated aspects of host activities that influence and enhance host performance in an effort to achieve best results in terms of the occupancy rate and the overall rating. The occupancy rate measures the percentage of reserved days with respect to available days. The overall rating identifies the satisfaction level of guests that booked an Airbnb accommodation. We used the proportional odds model to estimate the impact of the managerial variables and the characteristics of the accommodation on host performance. Five different levels of the occupancy and the overall rating were investigated to understand which features impact them and support the effort to move from the lowest to the highest level. The analysis was carried out for Italy's most visited cities: Rome, Milan, Venice, and Florence. We focused on the year 2016. Moreover, we investigated different impact levels in terms of the overall rating during the COVID-19 pandemic to evaluate possible differences. Our findings show the relevance of some variables, such as the number of reviews, services, and typology of the rented accommodation. Moreover, the results show differences among cities and in time for the relevant impact of the COVID-19 pandemic.
RESUMEN
This paper proposes a new methodology called TOpic modeling Based Index Assessment through Sentiment (TOBIAS). This method aims at modeling the effects of the topics, moods, and sentiments of the comments describing a phenomenon upon its overall rating. TOBIAS is built combining different techniques and methodologies. Firstly, Sentiment Analysis identifies sentiments, emotions, and moods, and Topic Modeling finds the main relevant topics inside comments. Then, Partial Least Square Path Modeling estimates how they affect an overall rating that summarizes the performance of the analyzed phenomenon. We carried out TOBIAS on a real case study on the university courses' quality evaluated by the University of Cagliari (Italy) students. We found TOBIAS able to provide interpretable results on the impact of discussed topics by students with their expressed sentiments, emotions, and moods and with the overall rating.