Asunto(s)
Liderazgo , Sociedades Odontológicas , Diversidad Cultural , Odontólogos , Ética Odontológica , Humanos , Relaciones Interprofesionales , Patient Protection and Affordable Care Act , Corporaciones Profesionales , Medios de Comunicación Sociales , Sociedades Odontológicas/organización & administración , Estados UnidosRESUMEN
The rise of the social media phenomenon and its impact on dentistry are discussed in the paper. The relationship between dentists and patients is growing wider and more indirect. Social media can be roughly characterized in five categories: social, reference, review, coupon, and information networks. Opportunities and threats posed by social media are explored.
Asunto(s)
Comunicación , Relaciones Dentista-Paciente , Medios de Comunicación Sociales , Blogging/legislación & jurisprudencia , Información de Salud al Consumidor , Costos y Análisis de Costo , Atención Odontológica , Disentimientos y Disputas , Competencia Económica , Ética Odontológica , Humanos , Difusión de la Información/legislación & jurisprudencia , Internet/legislación & jurisprudencia , Mercadotecnía , Poder Psicológico , Gestión de Riesgos , Medios de Comunicación Sociales/legislación & jurisprudencia , Red SocialRESUMEN
What is at stake for dentists in the world of social media? Because it is unrealistic to completely avoid the new network, dentists should master some of these skills: risk management, crises management, and reputation management, as well as understanding that the playing field is not even. Guidelines for professional use of media are presented, along with some suggestions for effective participation.