RESUMEN
Children's Mercy Hospitals and Clinic of Kansas City, MO, is growing rapidly in size and recognition. Of course, its excellent treatment services depend upon recruiting a wide range of pediatric specialists. Faced with the challenge of attracting professionals to the heartland, its marketing department and physician recruitment personnel worked together on a CD-ROM designed to catch the attention of physician prospects and encourage them to visit Kansas City to see the hospital firsthand.
Asunto(s)
CD-ROM , Selección de Personal , Médicos , Missouri , Estudios de Casos OrganizacionalesRESUMEN
For Centegra Memorial Medical Center of Woodstock, IL, recognition in U.S. News & World Report was an opportunity to step out of the shadows. Memorial shared the news of its recognition with a three-month campaign that makes the most of print, billboards, banners, train posters, and good old-fashioned media relations.
Asunto(s)
Distinciones y Premios , Hospitales Comunitarios , Comercialización de los Servicios de Salud , IllinoisRESUMEN
The Gift of Life Donor Program in Philadelphia is a long-established organ donor organization working with 150 hospitals in Pennsylvania, New Jersey and Delaware. This campaign by Aloysius Butler Clark of Wilmington, DE, is designed to inform drivers in the state of Delaware about a new online program that enables them to pledge as organ donors. It is scheduled for launch at the end of September by Delaware Governor Ruth Ann Minner.
Asunto(s)
Publicidad/métodos , Relaciones Comunidad-Institución , Donantes de Tejidos , Delaware , HumanosRESUMEN
Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.
Asunto(s)
Internet/organización & administración , Comercialización de los Servicios de Salud/métodos , Sistemas Multiinstitucionales , North CarolinaRESUMEN
North Shore-Long Island Jewish Health System of Great Neck, NY, is at least as large as its name implies. The system served more than 233,000 patients last year and generated about dollar 3.71 billion in revenues. Its 2004 annual report, Creating a Community of Caring, presented all this information and more while emphasizing the community-oriented mission to which it adheres. Touching photography and copy serve its purposes admirably.
Asunto(s)
Relaciones Comunidad-Institución , Hospitales Religiosos , Sistemas Multiinstitucionales , Informes Anuales como Asunto , Judíos , New YorkRESUMEN
Two interventional radiologists came to Jupiter Medical Center, Jupiter, Fla., as it was making a number of strategic expansion efforts. Together, the doctors developed a center devoted exclusively to their specialty, committing some of their time to the marketing and outreach education about interventional radiology. Using a multi-faceted marketing approach, the campaign has raised knowledge and awareness of The Vascular Institute to the point of reversing the outflow of patients.
Asunto(s)
Conducta Cooperativa , Comercialización de los Servicios de Salud/métodos , Médicos , Enfermedades Vasculares , Florida , Humanos , Enfermedades Vasculares/terapiaRESUMEN
Rush-Copley Medical Center, Aurora, Ill., produced its 2003 quality report with an emphasis on medical sophistication and technology." The elegant report reflects the quality theme from cover to cover. The emphasis on medical excellence was the primary theme of the hospital's branding campaign, held over the same time period.
Asunto(s)
Informes Anuales como Asunto , Comercialización de los Servicios de Salud , Calidad de la Atención de Salud , Hospitales Comunitarios , Illinois , Estudios de Casos OrganizacionalesRESUMEN
The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.
Asunto(s)
Promoción de la Salud/métodos , Tamizaje Masivo , Neoplasias de la Próstata , Humanos , Masculino , Estados UnidosRESUMEN
As a public entity in a city known for its hospitals, The MetroHealth System, Cleveland, was recognized mostly for its Level 1 trauma center. Shown here, MetroHealth's campaign to enlighten the community that the medical resources available for its trauma center are there for other forms of treatment as well. Thus the theme: "Saving Lives is Only the Beginning."
Asunto(s)
Comercialización de los Servicios de Salud , Centros Traumatológicos , OhioRESUMEN
Grinnell Regional Medical Center, Grinnell, Iowa, used the theme of an aspen grove for its 2002 annual report. It met the challenge of producing and mailing the usual number of copies while reducing the budget. The effort succeeded by eliminating color print, reducing the number of pages and mailing to "occupants" in its region, instead of designating them by name.
Asunto(s)
Informes Anuales como Asunto , Presupuestos , Hospitales Comunitarios/economía , Relaciones Públicas/economía , Obtención de Fondos/métodos , Iowa , Comercialización de los Servicios de Salud/economía , Comercialización de los Servicios de Salud/métodosRESUMEN
The Delaware Cancer Treatment Program, created under an official state mandate, provides support for Delawareans diagnosed with any cancer who are without health insurance and who are ineligible for Medicaid.The multi-faceted campaign shown here includes information kits designed to help community leaders as they encourage men to be screened for prostate cancer. Also, it directly enlists physicians in this effort.
Asunto(s)
Neoplasias del Colon/diagnóstico , Colonoscopía/estadística & datos numéricos , Promoción de la Salud/organización & administración , Administración en Salud Pública , Mercadeo Social , Negro o Afroamericano/educación , Neoplasias del Colon/etnología , Neoplasias del Colon/prevención & control , Colonoscopía/economía , Planificación en Salud Comunitaria/organización & administración , Conducta Cooperativa , Delaware , Humanos , Pacientes no AseguradosRESUMEN
An dollar 80 million expansion plan recently was launched by Prince William Hospital, Manassas, Va. The cornerstone of the plan is the new Hylton Family Birthing Center. The hospital employed a full range of tactics to promote the opening of the birthing center. These ranged from quarterly newsletters to billboards; from tours and radio spots to a newly revised web site. The campaign is characterized by infant testimonials, gentle humor and bright colors.
Asunto(s)
Centros de Asistencia al Embarazo y al Parto , Hospitales Comunitarios/organización & administración , Comercialización de los Servicios de Salud/métodos , Publicidad/métodos , Femenino , Humanos , Internet , Embarazo , Televisión , VirginiaRESUMEN
Howard University Hospital, Washington, D.C., becomes the site for the launch of a national ad campaign by the nonprofit youth education organization, Communities in Schools. The hospital and university share the organization's mission of supporting young people in the community.
Asunto(s)
Protección a la Infancia , Relaciones Comunidad-Institución , Hospitales Universitarios/organización & administración , Comercialización de los Servicios de Salud/métodos , Servicios de Salud Escolar/organización & administración , Adolescente , Publicidad , Niño , District of Columbia , Intervención Educativa Precoz , Humanos , Mercadeo SocialRESUMEN
A nostalgia theme was fully explored by Eastern Connecticut Health Network (ECHN), Manchester, Conn., in its celebration of Cancer Survivors Day, June 6. The observance is sponsored by the national Cancer Survivors Day organization. This year more than 700 facilities across the country observed the occasion.
Asunto(s)
Aniversarios y Eventos Especiales , Redes Comunitarias/organización & administración , Neoplasias , Sobrevivientes , Connecticut , Humanos , Comercialización de los Servicios de Salud/métodosRESUMEN
Two quarterly publications are featured here for your consideration. One is Informed, the newly re-designed magazine by Parma Community General Hospital, Parma, Ohio. Also, we present Healthy Perspective magazine, published quarterly Prince William Health System, Manassas, Va.
Asunto(s)
Hospitales Comunitarios/organización & administración , Hospitales Filantrópicos/organización & administración , Comercialización de los Servicios de Salud/métodos , Publicaciones Periódicas como Asunto , Ohio , VirginiaRESUMEN
OSF Saint Anthony Medical Center, Rockford, Ill., has found its web site, www.osfhealth.com, to be a highly valuable tool for recruiting employees. The 254-bed acute care center maintains its own web site in cooperation with its parent organization, OSF Healthcare System, Peoria, Ill.
Asunto(s)
Hospitales Comunitarios/organización & administración , Internet , Comercialización de los Servicios de Salud/métodos , Selección de Personal/métodos , IllinoisRESUMEN
The 2003-2004 annual report by Meridian Health, Neptune, N.J., is titled brand new. The high-end publication was produced especially for the healthcare system's employees, board members, shareholders and volunteers.
Asunto(s)
Informes Anuales como Asunto , Prestación Integrada de Atención de Salud/organización & administración , Comercialización de los Servicios de Salud , New JerseyRESUMEN
Meridian Health, Wall, N.J., is a three-hospital system that also includes a network of partner companies. The objectives of this branding campaign were to create a better awareness of the benefits of academic medicine, to close the physician referral loop and to improve internal morale. The objectives were realized by emphasizing the teamwork of the system's doctors and showing their actual faces and voices.
Asunto(s)
Comercialización de los Servicios de Salud/métodos , Sistemas Multiinstitucionales/organización & administración , Publicidad , Concienciación , Humanos , Internet , Cuerpo Médico de Hospitales/normas , New Jersey , Relaciones Públicas , Radio , TelevisiónRESUMEN
Medical City, Dallas, celebrated its 30th anniversary with a special edition of its internal publication. Called "The City That Doctors Built," the substantial book honors the physicians that people this unique specialty hospital.
Asunto(s)
Aniversarios y Eventos Especiales , Libros , Hospitales Urbanos/historia , Comercialización de los Servicios de Salud/métodos , Historia del Siglo XX , Historia del Siglo XXI , Hospitales Urbanos/organización & administración , Humanos , Edición , TexasRESUMEN
Oregon Health & Science University (OHSU), Portland, Ore., posts a web site which generously covers the various aspects of this complex organization. Visitors to www.osuhealth.com, can find a midwife, send an email to a child in the hospital, and learn about the benefits of living in Oregon.