RESUMEN
The physical environment of airports plays a crucial role in improving travelers' perceptions and well-being. Adopting a green physical environment may elicit customers' cognitive and emotional responses and provide a convenient consumption environment. Brand experience and engagement are other important consumer-firm interactions that influence the attributes of the passengers' well-being. The current study sought to assess the impact of the eco-design of buildings, brand experience and engagement on the well-being of travelers at an international airport in Saudi Arabia. Additionally, the current study investigated the possible effects of eco-design on airport experience and engagement. The results of the structural equation modeling analysis revealed that the eco-design of airport buildings was independently associated with passengers' well-being and brand engagement, but not with brand experience. Additionally, well-being was significantly predicted by brand engagement and experience. Airport managers are advised to adopt an internal eco-design to help promote passengers' connection with the brand and improve their well-being, which would eventually be reflected in their behavioral attributes and decision-making.
Asunto(s)
Aeropuertos , Ambiente , Encuestas y Cuestionarios , Emociones , Arabia SauditaRESUMEN
Tourism has a significant role in destination development, particularly in rural regions. However, within the context of the highly sensitive nature of rural areas to the ecological, economic, and socio-cultural effects of tourism development, it is important to assess the levels of satisfaction among the residents of rural destinations. The current study aimed to assess the impact of rural tourism development in the Al-Ahsa region, Saudi Arabia on the overall resident satisfaction and three relevant subdomains. The findings revealed that the three tourism development impacts under investigation, including the social, economic and environmental effects, were positively associated with resident overall satisfaction. The three influential developmental categories were also independent predictors of the satisfaction with the quality of life and environment subdomains. National policy makers are required to implement adequate rural tourism development measures and regulations to improve tourism services and activities, which would eventually be reflected in the quality of life of local residents.